Haruharu WONDER: Natural Skincare For Your Honest Beauty

Haruharu Wonder, one of the most rising Korean skincare lines, has been making waves in the industry since its inception, capturing the hearts of beauty gurus around the globe. With a commitment to using natural ingredients, Haruharu WONDER is on a mission to bring true beauty to our daily lives, just like we aim to maintain our health with healthy eating habits. Join us as we take a sneak peek backstage and reveal the magic that gives us healthy, clear skin and the confidence to conquer the world!

What is Haruharu WONDER?

Haruharu WONDER is a Korean lifestyle skincare brand that embraces the philosophy of "everyday wonder." The term "Haruharu" translates to "day by day" in Korean, and the brand believes in pursuing genuine beauty through a daily skincare routine. They are dedicated to discovering the healthiest superfood ingredients, such as Maqui Berry and Honey Green Tea, to gradually enhance your skin's health. The brand's range of products includes serums, creams, toners, mists, and gels, all made with the best naturally-derived ingredients and award-winning skincare formulas. Each product is formulated with natural ingredients that you can trust to incorporate into your daily routine. Haruharu WONDER's unique natural fermentation technology and biotechnology enhance the effectiveness of its products, delivering active ingredients to your skin. Discover their bestselling collection and start your skin health transformation journey today.

What is unique about the brand?

• The power of black rice

One of the key ingredients in the brand's product is fermented black rice, which has incredible protective properties and enhances skin absorption. This makes it an excellent choice, especially if you are conscious of the environmental stressors that can affect your skin.

• Natural ingredients

Haruharu assures that over 95% of the included ingredients are naturally delivered. The products also passed the skin stability test - Harmful Chemical free test by KOTITI Testing & Research Institute, Human skin compatibility evaluation test by KDRI (KOREA DERMATOLOGY RESEARCH INSTITUE). 

• Cruelty-Free & Vegan friendly

Haruharu’s products are cruelty-free, and most of our product line is vegan. Furthermore, The Vegan Society has verified almost all of the products as vegan.

• Eco-friendly Packaging

Haruharu Wonder utilises packaging made from recycled paper certified by Forest Management Certification (FSC). The brand also uses soybean oil ink, which reduces the amount of volatile organic compounds (VOCs) released into the air. 

The brand's best product that we absolutely love

• HARUHARU WONDER Black Rice Moisture Deep Cleansing Oil (150ml) - £18.50

If you are new to this brand, why don't you begin the journey with this deep cleansing oil made with 95% natural ingredients that work to purify and rejuvenate your skin? The combination of Rice Bran Oil, Olive Fruit Oil, and Jojoba Seed Oil provides exceptional hydration and nourishment to your skin while also reinforcing the skin barrier. This leaves your skin feeling supple, soft, and deeply hydrated.

What sets this cleansing oil apart is WONDER's U.D.T patented technology. This innovative approach enables the fermented black rice, abundant in antioxidants, to penetrate deeper into your skin, providing optimal anti-ageing benefits. By harnessing the power of fermented black rice, this cleansing oil offers an effective solution for reducing the appearance of fine lines and wrinkles and preventing further damage caused by free radicals.

• HARUHARU WONDER Black Rice Soft Peeling Gel (100ml) - £19.50

This non-irritating gel-type exfoliator features 100% fermented Korean-grown black rice extract, gently dissolving dead surface skin cells to reveal flawless and pure skin. The unique formulation of HaruHaru Wonder Black Rice Soft Peeling Gel provides a gentle and effective exfoliation experience without causing irritation or discomfort.

The gel texture makes it easy to apply, and the gentle exfoliating action ensures that dead skin cells are effectively removed, leaving your skin feeling refreshed, renewed, and revitalised. Revert dull and lacklustre skin to its former glowing self, revealing the beauty beneath!

• HARUHARU WONDER Black Rice Hyaluronic Toner For Sensitive Skin (150ml) - £17.00

Haruharu has released this improved version of their best-selling Black Rice toner, formulating it with sensitive skin in mind! Its hypoallergenic and fragrance-free formula sets this toner apart from its predecessor. Unlike the original toner, which contained some plant alcohol, this new version is alcohol-free, making it the perfect gentle, hydrating, brightening toner for sensitive skin.

This toner boasts many benefits, including anti-ageing, brightening and hydrating effects. It is formulated with hyaluronic acid, a highly effective ingredient that helps to lock in and deliver deep, long-lasting moisture to the skin. The toner contains 99% natural ingredients, with Fermented Black Rice Extract as its main component. This extract is rich in skin-protecting antioxidants and works to brighten the skin.

• HARUHARU Black Rice Facial Oil (30ml) - £28.00

Being designed to nourish and rejuvenate your skin while fighting signs of ageing, this facial oil boasts a powerful formula and effectively hydrates and nourishes your skin while providing a barrier against free radical damage. Incorporating the unique WONDER technology, the oil uses sphere-shaped liposomes infused with 6-year-old Ginseng concentrate on delivering the potent formula deep into your skin. 

Thanks to its non-comedogenic formula, the facial oil won't clog your pores or cause congestion but leaves your skin smooth and soft. The oil uses 95% naturally-derived ingredients, providing a gentle yet effective skincare solution!

• HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20ml) - £15.00

Formulated to cater to all skin types, including sensitive skin, this luscious eye cream not only brightens and rejuvenates the eye area but also helps to improve the appearance of fine lines and wrinkles, making the skin more supple. The cream contains 2,000ppm fermented Black Rice Extract, which works wonders in reducing the appearance of dark circles, and 5,000ppm Bakuchiol, a natural alternative to the popular anti-ageing ingredient Retinol.

One of the best things about this product is that it is fragrance-free and has a creamy yet lightweight texture that absorbs quickly into the skin without leaving a greasy residue.