PURITO Pure Vitamin C Serum (60ml) Texture

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PURITO Pure Vitamin C Serum (60ml)

Name: Pure Vitamin C Serum (60ml)
Rating: 4.17 (12 reviews)

£16.99

Key Ingredients:

Vitamin C is an antioxidant that brightens, helps fade the look of dark spots and uneven tone, and defends skin against environmental stress for a more radiant complexion.
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Niacinamide is a water-soluble form of vitamin B3. It works with the skin's own substances to even out the look of tone, soften dullness, and support a healthy moisture barrier - and it suits almost every skin type.
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Hyaluronic acid is a humectant that holds many times its weight in water, drawing moisture into the upper layers of skin to keep it hydrated, plump and dewy.
Shop all Hyaluronic Acid
Adenosine encourages elastin and collagen production in the skin for increased firmness and elasticity.
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Helps with:

Brightening
Anti-Ageing
Sensitive

Suitable for:

Dry Skin
Normal Skin
Oily Skin
Combination Skin

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Pure Vitamin C Serum (60ml)

£16.99

About the PURITO Pure Vitamin C Serum (60ml)

Get halo-glow skin with PURITO’s revitalising, age-defying Pure Vitamin C Serum! This richly concentrated, multifunctional serum works on two fronts, addressing pigmentation and encouraging a radiant skin tone while simultaneously tackling early signs of ageing. 5% Ascorbic Acid and Niacinamide take care of the brightening side of things, inhibiting melanin production to fade dark spots and prevent new ones from forming. Meanwhile, Adenosine and Sodium Hyaluronate encourage skin to increase collagen production and attract water into the skin, respectively, helping to fill in fine lines and increase skin hydration levels so your complexion looks dewy and bouncy. The thin, fast-absorbing texture leaves skin feeling nourished rather than suffocated - perfect for sensitive skin!

It’s Skin Cupid approved because…

…this serum is the perfect, beginner-friendly introduction to vitamin C!

At a glance:

Suitable for all skin types, especially Vitamin C beginners
Tackles signs of ageing
Fades pigmentation and brightens the skin tone

Ingredients in PURITO Pure Vitamin C Serum (60ml)

5% Ascorbic Acid: The purest form of Vitamin C, this ingredient fades pigmentation, boosts collagen production, and protects skin cells from the harmful effects of free radicals.

Niacinamide: A water-soluble vitamin, Niacinamide works with the natural substances of the skin to help even out skin tone, improve dullness, and bolster weakened skin barriers.

Hyaluronic Acid: Famous for its hydrating properties, Hyaluronic Acid pulls water from the air into the top layers of your skin to keep it moisturised and looking dewy.

Adenosine: Adenosine encourages elastin and collagen production in the skin for increased firmness and elasticity.

Bambusa Vulgaris Water / Aqua, Pentylene Glycol, Ascorbic Acid (5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Water / Aqua, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine

*Ingredients are subject to change at the manufacturer's discretion.

How to use PURITO Pure Vitamin C Serum (60ml)

After you’ve applied essence, treat your skin further with this serum.

Dispense a few drops of product into your hands.
Gently spread across the skin, patting with your fingertips to aid absorption.
Follow with the sheet mask, eye cream, or moisturiser of your choice.

FAQs about PURITO Pure Vitamin C Serum (60ml)

What's in it, and what does each ingredient do?

The main ingredients and what they bring:

5% Ascorbic Acid (Vitamin C): fades dark spots and pigmentation, boosts collagen for firmness, and provides antioxidant protection
Niacinamide: evens out skin tone and strengthens the skin barrier
Hyaluronic Acid (Sodium Hyaluronate): draws moisture into the skin for a plump, dewy look
Adenosine: supports collagen and elastin production, helping to soften fine lines over time
Bamboo Water (Bambusa Vulgaris): a hydrating, soothing base
Glutathione: a brightening antioxidant that supports a more even complexion

The formula also includes emollients and humectants like Pentylene Glycol and Jojoba derivatives to help with texture, absorption, and hydration.

How does it help with dark spots and uneven skin tone?

It works on pigmentation from a few angles:

5% Ascorbic Acid (Vitamin C): Slows melanin production to help fade existing dark spots and reduce new ones forming.
Niacinamide: Further limits melanin transfer to the skin's surface, helping even out tone over time.
Adenosine and Sodium Hyaluronate: Hydrating ingredients that plump and smooth skin so light reflects more evenly, giving a brighter overall appearance.

Is it okay for sensitive skin?

Yes. The 5% Vitamin C concentration makes this a gentler, beginner-friendly option, and the lightweight texture means it won't feel heavy or irritating on skin.

If your skin is particularly reactive, it's worth patch testing first and building up slowly, starting 2 to 3 times a week before using it more regularly.

What's the texture like, and does it absorb quickly?

It's a thin, fluid serum, not thick or sticky. It absorbs quickly, leaving skin feeling nourished without any heaviness or residue, so it sits comfortably under moisturiser or makeup.

Recommended for you

Customers praised this lightweight vitamin C serum for quick absorption and brightening effects. Many noted it "keeps blemishes away" and evens skin tone. However, some reported a strong ammonia-like scent and potential irritation for sensitive skin. Most found it effective for multiple skin types when used in morning routines.

Keeps the blemishes away and lightens up my acne scars, evens out my skin tone.
Really quick to absorb into the skin. Clean and great for all skin types!
I can see my skin tone getting glow. I really love this product.

5 stars: 6 (50%)
4 stars: 4 (33%)
3 stars: 1 (8%)
2 stars: 0 (0%)
1 star: 1 (8%)

Very lightweight

I apply this every morning before my SPF. Really quick to absorb into the skin. I love Purito, it is clean and great for all skin types!

A must have for oily skin girlies.

As usual the purito lines are great . This serum is pure and cause irritation, use a watery essence if that occurs . I keep this in my rotation.

Lovely serum

Nice, light in texture serum and absorbs well. I like that it comes with a pump for easy dispensing. Skin appears smoother and brighter.

Definitely keeos the blemishes away and lightens

Definitely keeps the blemishes away and lightens up my acne scars been part of my morning routine these also evens out my skin tone.

Nice serum

This is very lovely light weight vitamin c serum can be used both on dry and combination skin

The best vitamin c That I have ever use

I really like the texture and I can see my skin tone getting glow. I really love this product.

Not suitable for sensitive skin

I used this today and immediately my face broke out in hives and massive redness. I washed it off immediately but unfortunately my face hurt all day. I’ll look at other options, maybe it was too concentrated for my sensitive skin.

Great serum

I haven’t used a vitamin c serum in a long time and I got this to ease my skin back into using it and I can say that this is the best one I’ve ever used. Although there’s an awful smell to it which clears up quickly and it kinda stings a bit for a few minutes when I apply it which clears up once I apply my moisturizer, my skin has never felt clearer, smoother, and more even. I love it.

A good product

I received this serum as a sample and loved it! It was a clear orange serum and had no scent to it at all (which I liked). I purchased the full size product not long after and found that it was different to the sample. Although the texture was the same, this product was clear and has no colour, and has a rather strong scent, much like ammonia (I have checked and the product is in date). That being said, I've used this after toner, and before moisturiser and the scent does clear fairly quickly, and I have noticed that my skin is more even. I am hopeful that over the next few weeks of using this, my skin will appear brighter as well.

It’s look good to my skin.

Love!!!

Received this as a sample sachet and I loved it right away, its so light and feels great on my skin. It absorbs really well too. Will definitely purchase this once my others run out.

Food for skin

This is a very nice product, which goes on smoothly and is absorbed very quickly ready for moisturiser to be added. Would I like a smell to it, yes but that does not take anything away from this easy tonuse product

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PURITO Pure Vitamin C Serum (60ml)

About the PURITO Pure Vitamin C Serum (60ml)

It’s Skin Cupid approved because…

At a glance:

Ingredients in PURITO Pure Vitamin C Serum (60ml)

How to use PURITO Pure Vitamin C Serum (60ml)

FAQs about PURITO Pure Vitamin C Serum (60ml)

What's in it, and what does each ingredient do?

How does it help with dark spots and uneven skin tone?

Is it okay for sensitive skin?

What's the texture like, and does it absorb quickly?

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